Activity board housing enterprise marketing: suitable for their own is king

In recent years, with the development of shopping malls, the competition is becoming increasingly fierce and the store marketing is becoming more and more difficult. Way in order to adapt to market, enterprise terminal stores are constantly changing, gradually, flagship stores, independent shops way also quietly popular now, step by step, "grand shop" on-the-job industry rise gradually, but the big way of marketing capital is quite high also, by contrast, small and exquisite stores may be prefabricated houses one of the selected enterprises terminal marketing.

Enterprise: Big stores can show brand strength more

In community shops and small shops has now begun in the first-tier cities had been test, the open big shop dealers unavoidable appear some backward, but the body is in the dealers in the big store operations is also thought that the way big store from manufacturers began to layout the national mall is always chosen a way, and it is in this way the rigid requirements when choosing dealers, Big stores can not only show the image and strength of the brand to the end customers, but also have plenty of space to show the application effect of more products in front of customers. It should be said that it can better show the strength of the brand.

Such an idea is actually about the dealers in some second-tier cities now is also a widespread psychological situation, generally choose the way of big stores to operate, and about the store rent is increasing, retail is less and less in first-tier cities, dealers in order to reduce the burden, only choose small and fine way.

Enterprises: small stores in first-tier cities test more

Community shops or boutiques are actually on the basis of the original mode big shop to make a kind of innovation, find guidelines customers want more direct and more accurate, and can shorten the distance with the customer from the space, the birth of this way with current professional operating atmosphere has a lot to do, is also the prelude to some dealers started to change.

Big stores in the display of brand image, of course, there will be more advantages, in the terminal to do word of mouth must also need such stores to support, but the test of big stores is not only the economic strength of dealers, but also on the way of operation, way, team put forward higher requirements. From the stage of development, it is natural that small stores will be tested more in first-tier cities, and large stores will be mainstream in second - and third-tier cities.

The store selection way of the enterprise also needs to depend on its own situation

At that time, the continuous career downturn actually made many dealers feel the pressure of operation, the reduction of the number of projects, less customer flow of stores and other common phenomena, but even so, dealers still need physical stores to support the brand. Overall, storefront way intrusive marketing is marketing brand operation on the one hand, and about the companies, no matter how, intrusive is storefront has its unique advantage, enterprise must not blindly follow or on selected, should be combined with the development of itself and the market trend, in this way, suitable for itself is the most good.